+ Often the client’s chemistry brief is vague and lacks a
fixed agenda.

+ The temptation is to treat the meeting casually, with no
planned approach.

+ Chemistry is all about bonding. The prospect wants
to get a sense of your culture, your personality, your
people – and how well you would work with their team.

+ A good chemistry meeting can win the business before
the pitch. The same holds true of credentials which are
often chemistry under a different name.

+ Therefore treat them as THE pitch.