+ Catalysts help make things happen and create
positive reaction.

+ Great listening can do this. Be prepared with relevant
topics, points of view and issues that flatter the client
and demonstrate interest and imagination.

+ In advance prepare some “killer insights”. Get ready
to introduce these to stimulate the conversation.

+ Insights are best when relevent to their consumer.
These can be based on informal research and
interviews (N.B take care over insights into clients own

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