Keep on courting

From the first client contact the process should ensure that everything
possible is done to develop the relationship! Review this daily.
Constantly review “casting and chemistry”. People buy people.

Aim to have the prospect rooting for you by pitch day. Seek frequent
relevant opportunities to meet. Aim to let key decision maker know
how your thinking is developing before the presentation.

When pitch goes on, and on, with many stages, don’t let energy
drop. Stay bright, take initiatives, maintain momentum and stay
on the attack.

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