Enrol and energise

Pitches are our life blood. They are, or should be, engaging and
stimulating for everyone in the company. Communicate widely
and often.

Identify, early on, experts and inspirational consumers who can help
with questionnaires, in focus groups. Locally and across the network.
Identify volunteers, who can trial product, visit outlets, research
competing agencies.

Generate an atmosphere across the agency of excitement and passion
for the opportunity. Prospects will sense it!

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