Powerful, attention getting opening

“You never have a second chance to make a first impression”
(Will Rogers)

Assume prospect bases decision on first five minutes. Capture
interest fast with wit and surprise, not “introductions and agenda
and rehash of brief”.

Remember also that each fresh speaker is most interesting when
they first start. Allow space to introduce themselves, before charts

A common error: the CEO/MD who does not rehearse but opens
with “something appropriate”.

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