Harness your brand!

Your brand will already be part of the reason why you are pitching;
why you were “sought out” in first place; it will have been reinforced
in creds process.

In pitch itself, overt brand sell probably not appropriate. But, the
intangibles – attitude, personality, positioning – must be evident.
Play to and reinforce brand strengths.

Common error: Branding – name on charts and pads etc –
does not harness the brand. Rehearser looks for unspoken, brand
signals throughout.

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