It\'s not what you say, it\'s the WAY you say it

Pitching calls for performance.

You’re putting on a show that is scripted to highlight key points only,
lifting and reinforcing your overall proposition. People are the heroes,
not the charts!

The document you submit should contain the detailed answer to the
brief and satisfy the rational evaluation.

Pitching is about the emotional response.

“The essential difference between emotion and reason is that emotion
leads to action, while reason leads to conclusions”.

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