PITCHES AND TROUGHS. 100 BEST STORIES.

Recently, I was involved in an informal rehearsal with a team preparing to pitch a powerful concept to go into production.  There was no doubt that it was a strong concept.  However, in the course of the rehearsal it became clear that lack of a single minded and compelling expression of the idea  would hinder the sell.

This experience reminded me of a great pitch story that I  cannot personally verify ,but it is so good it has to be true!

This is the story of how the creators pitched the concept for the film Aliens to the studio bosses. 

They said think of it as ” Jaws in space”.

if anyone knows of examples anywhere near as good, please tell…