It has been a war of attrition and we still don’t know who will win and when we do, will it have been down to campaign strategies, tv debate performances, personalities or policies? Or will it be down to energy? Who has more of it? Who has managed it better?  Who has made it work for them?

Brown has it. As Tom Bower wrote in the Observer:

“His indomitable energy during the final days of the campaign sabotaged an Old Etonian’s assumption of a graceful drive to the Palace after winning an overall majority”

Cameron also has it but now needs it more than ever. Peter Osborne in the Sunday Times:

“Sleepless, dog-tired and under immense pressure, David Cameron is being forced to compress a series of life-defining decisions into 48 hours. They will determine not only his political future, but the future of the Conservative party and of Britain.”

The reality in numerous competitive pitches is that the winners are those who sustain and manage their energy best. David Cameron supporters will be crossing their fingers that he keeps on flying!

 ‘Managing Energy’ is the subject of a Best Practice Guide. (see listing on right).