Any pitch, however run-of-the mill, requires some level of performance if those pitching are to stand out from their competition and, more importantly, have an impact on their audience. It is show-time. Regrettably, so much effort and energy goes into cracking the strategy and preparing the content that little time is left to stage the show itself.

And all too often the aspect that is overlooked is the opening – the overture.  Continue reading →