You do not have to be an ex-ad man, or a pitch practitioner, to enjoy Mad Men but one of its great characteristics is the way it captures moments that make you wince, or envious, as they capture moments of competitive brio. One such features Don Draper at his inimitable best.

It was drawn to my attention by a former colleague, now a latter day Roger Stirling in Australia, as the best ever dramatised pitch. It’s the one where they pitch the name Carousel to Kodak. Check it out.  http://www.youtube.com/watch?v=suRDUFpsHus 

Making an emotional connection!!