As unelected PM, Gordon Brown, and his  government sink ever deeper into the mire, all the polls are pointing in the same direction. I thought it would be interesting to assess their performance as if they were were pitching for our business/vote.

How would they do against the three questions identified by Martin Jones of the AAR as the ones at the heart of any pitch decision. The answers to these are much more important than issues, proposals or programmes.

1 . CAN I SPEND TIME WITH THESE PEOPLE?

NO THANK YOU! 

2. HOW MUCH DO THEY LIKE EACH OTHER?

NOT AT ALL.

3. HOW MUCH DO THEY WANT THE BUSINESS?

THEY DON’T, IT’S ALL ABOUT THEIR SURVIVAL.

A losing pitch!